The program was devised by writer-actress Gertrude Berg in 1928 and sold to the NBC radio network the following year. It was a domestic comedy featuring the home life of a Jewish family, supposedly located at 1038 East Tremont Avenue in the Bronx. In addition to writing the scripts and directing each episode, Berg starred as bighearted, lovingly meddlesome, and somewhat stereotypical Jewish matriarch Molly Goldberg. The show began as a portrait of Jewish tenement life before later evoking such growing pains as moving into a more suburban setting and struggling with assimilation while sustaining their roots.
The Goldbergs began as a weekly 15-minute program called The Rise of the Goldbergs on November 20, 1929, going daily in 1931. The series moved to CBS in 1936 with the title shortened to The Goldbergs. Like other 15-minute comedies of the day, such as Amos 'n' Andy, Lum and Abner, Easy Aces, Vic and Sade and Myrt and Marge, The Goldbergs was a serial with running storylines. Berg's usual introduction—in character as Molly, hollering, "Yoo-hoo! Is anybody...?"—became a catchphrase. In the 1940s, this was followed by Bud Collyer warbling, "There she is, folks—that's Molly Goldberg, a woman with a place in every heart and a finger in every pie".(Info here.) |
Gertrude Berg (October 3, 1898 – September 14, 1966) was an American actress and screenwriter. A pioneer of classic radio, she was one of the first women to create, write, produce and star in a long-running hit when she premiered her serial comedy-drama The Rise of the Goldbergs (1929), later known as The Goldbergs. Her career achievements include winning a Tony Award and an Emmy Award, both for Best Lead Actress.(Info here.)
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